# LinkedIn Invites, Messages and Replies > How Revnu runs LinkedIn outreach. Where a LinkedIn sequence lives, what Approve does on each LinkedIn card, which approval settings cover which sends, how to change a connection note or follow-up, moving an email campaign to LinkedIn, mixing LinkedIn and email, where replies go, and which channels fit a consumer product. Canonical: https://revnu.com/docs/linkedin-outreach Last updated: 2026-11-07 Most LinkedIn outreach runs as a sequence: a connection request, a message once they accept, and maybe an email. You approve the sequence once, and while **Invites and Messages** is on Just Do It its LinkedIn steps then send on their own, paced to protect your account. On Ask Me First, each step waits in Review. To find a sequence, open **Leads**, pick the campaign, then click the steps pill next to it, for example **3 Steps**. Each sequence lives right next to its leads. Start by connecting LinkedIn. See [connect LinkedIn](https://revnu.com/docs/connect-linkedin.md). ## How do I start LinkedIn outreach? ### 1. Ask Revnu in chat For example: "connect with the founders on this list, then follow up once they accept." Revnu writes a sequence with LinkedIn steps and puts the people in it. ### 2. Open the sequence Open **Leads**, pick the campaign and click the steps pill next to it. The sequence opens in a window. ### 3. Read each step Change anything you want, as described in [change the connection note or follow-up](#how-do-i-change-the-connection-note-or-the-follow-up-message). ### 4. Press Approve Press **Approve** at the top of the sequence window. > **Note:** Approving a sequence lets every step send to every person in it, now and later, without asking again while **Invites and Messages** is on Just Do It. Read each step first. Revnu checks LinkedIn sequences once each weekday and sends each person their next step, inside your [LinkedIn limits](https://revnu.com/docs/linkedin-limits.md). Your account's first sequence always waits for you to approve it, whatever your settings say. To see who has been invited so far, open the **•••** menu in the sequence window and choose **Recipients**. The **Progress** column shows how far each person has got, such as "1 of 3 sent". More on the window: [sequences](https://revnu.com/docs/sequences.md). You can save a LinkedIn sequence before LinkedIn is connected. It starts on the first daily check after you connect. ## How do I move an email campaign to LinkedIn? You keep the campaign and its leads, and add LinkedIn steps to its sequence. The quickest way is to ask Revnu: "add a connection request and a LinkedIn message to my agencies campaign, and drop the second email." To do it yourself: ### 1. Open the sequence Open the sequence from the steps pill on **Leads** and press **Edit**. ### 2. Add a LinkedIn step Press **Add Step** and pick **Connect on LinkedIn** or **LinkedIn Message**. ### 3. Save it Press **Save & Approve**. Two things to know: - **Leads need a LinkedIn profile.** A lead with an email but no LinkedIn profile waits unstarted. Open the lead's row on **Leads**: it says **Can't Start** and why, for example "No LinkedIn profile". Ask Revnu to find the missing profiles. - **A changed sequence may need your approval again.** If **Start Sequences** is on **Ask Me First** in **Settings > Agent**, the edited sequence waits for you. On **Just Do It** it goes live. ## What does Approve do on a LinkedIn card? It depends on the card. | What you're approving | Where | What Approve does | |---|---|---| | A sequence with LinkedIn steps | The sequence window on **Leads**, or its card in **Review** | Starts the sequence. On Just Do It, every step then sends to every person in it, now and later, without asking again | | **LinkedIn invite to** a person ("Send this connection request?") | **Review** | Sends that invite now, with exactly the note shown | | **LinkedIn message to** a person ("Send this LinkedIn message?") | **Review** | Sends that message now, exactly as shown | | A suggestion, question or choice | **Review** | Records your answer. Revnu acts on it next. Nothing sends from the card itself | A LinkedIn invite or message card goes out inside your limits and working hours. If you approve one at 20:00, or after today's invites are used up, it's queued: the card moves to **Done** as Queued to send, and it goes out on its own once LinkedIn allows. You don't need to approve it again. When you ask Revnu in chat to send one LinkedIn message or invite, your ask is the approval and it goes out, paced, with no card. Say you want to approve it first, for example "draft a DM to Grace, I want to see it first", and it waits in **Review** as one card. Approving that card sends it. If LinkedIn refuses the send, the card stays so you can try again. For every other kind of card, see [the Review screen](https://revnu.com/docs/review-screen.md). > **Note:** Approve LinkedIn cards in **Review** in the dashboard, at revnu.com/dashboard/review, where they go out with one tap. In Claude, ChatGPT, the API or another app using the Revnu connector, LinkedIn invite and message cards show without an Approve button, so each one gets your look in Review. See [the MCP server](https://revnu.com/docs/mcp.md). ## Which approval settings cover LinkedIn? One switch in **Settings > Agent**, under **What Needs Your Approval** and then **LinkedIn**: **Invites and Messages**. It covers every invite, message and reply, sequence steps included. On Pro, it starts on **Just Do It**, so invites and messages go out on their own, paced to protect your account. On **Ask Me First**, each one waits in **Review** with its exact text. On **Just Do It**, a sequence's LinkedIn steps send on their own once you approve the sequence, because approving the sequence approved its steps. On **Ask Me First**, each step waits in **Review**, even in a sequence you approved. See [what Revnu asks before it acts](https://revnu.com/docs/approvals.md). ## How do I make LinkedIn send without approving every message? Pick the one that fits: - **Put people in a sequence.** Approve it once and every step sends on its own. This is the usual way. - **Leave the switch on Just Do It.** With **Invites and Messages** on **Just Do It** in **Settings > Agent**, the default, Revnu's invites and messages go out without a card, still paced. - **Ask for the send in chat.** "Send Maria a connection request" is your approval for that one invite. It doesn't wait in **Review**. ## How do I change the connection note or the follow-up message? Edit it in place. ### 1. Open the sequence and press Edit Open **Leads**, pick the campaign, click the steps pill next to it and press **Edit**. ### 2. Pick the LinkedIn step Click the step you want to change. - **Connection Request**: choose **No Note** or **Note**, and write the note. The editor takes up to 300 characters. LinkedIn allows 300 on Premium and 200 on a free account, so keep it to 200 unless you have Premium. - **LinkedIn Message**: choose **Template** and write it yourself, or **Write It for Me**, optionally describe what you want, and click **Generate**. Edit the result and click **Use Template**, then save the sequence. Names and other variables fill in for each recipient. Your current template stays intact until you use the replacement. ### 3. Insert variables Press **Insert Variable** to fill in each person's details, such as their company name. ### 4. Save it Press **Save & Approve**. Or tell Revnu the exact wording in chat. It updates the sequence. A changed sequence follows **Start Sequences**: on **Ask Me First** it waits for you to approve it again, and on **Just Do It** it goes live. People already in the sequence keep their place. Steps they haven't reached yet use the new wording. Every LinkedIn note and message goes out complete, with no empty fields. If a person is missing a value you used, such as a company name, Revnu skips that step for them, so nothing goes out with a gap. Before people reach the step, ask Revnu to research the missing values, or to rewrite the step without that field. Revnu sends invites without a note by default, because LinkedIn gives free accounts a few notes a month. Try both if you're curious. ### How do I make it sound like me? If a note or message sounds robotic, don't settle for small edits. On LinkedIn, short and plain wins: - **Invite with no note, or one or two sentences.** A blank invite is normal on LinkedIn. If you add a note, say why you're connecting in your own words and stop. No pitch in the invite. - **Paste your own wording as the template.** In the step, choose **Template** and write the message the way you'd type it to someone you met once. Use **Insert Variable** for the bits that change, such as their company. - **Or show Revnu how you write.** "Make it sound like me, here's how I'd write it: …" works better than "make it friendlier". The same advice as for emails applies, see [how to make sequences sound like you](https://revnu.com/docs/sequences.md). Put words you never want used in **Never Say** in **Settings > Memory**. **Does Never Say cover LinkedIn?** Yes, on every LinkedIn send. A sequence that uses a word or claim from your **Never Say** list waits for a rewrite before it can go live, whatever your settings. Every invite note, message and InMail, in a sequence or not, is checked again right before it goes, along with your [block list](https://revnu.com/docs/exclude-contacts.md). One that breaks a rule doesn't go out. See [teach Revnu your business with Memory](https://revnu.com/docs/memory.md). ## Can Revnu find someone to introduce me? Yes. Name the person you want to meet, and Revnu finds which of your LinkedIn connections also know them, so you can ask one for a warm intro instead of a cold invite. > Who in my network can introduce me to the head of growth at Acme? It works one person at a time, for the prospects worth an intro. Each look-up uses one of your 10 people searches a day, which count toward your daily LinkedIn total. When nobody in your network knows them, it costs no search. See [LinkedIn limits](https://revnu.com/docs/linkedin-limits.md). ## Can one sequence use LinkedIn and email? Yes. A sequence can mix three kinds of step: **Email**, **Connect on LinkedIn** and **LinkedIn Message**. - **Steps run in order, one after another.** Each step waits a number of working days after the one before. A message after an invite can instead wait for the person to accept. - **Each person needs what the steps need.** Email steps need an email address. LinkedIn steps need a LinkedIn profile. Someone missing one waits unstarted rather than getting a shorter sequence. People with only a LinkedIn profile can run a LinkedIn-only sequence. - **Messages go to connections.** A LinkedIn message step with no connect step before it reaches people you're already connected with. - **If they don't accept**, after 10 working days the sequence skips the steps that needed them to accept and carries on, for example with the email. - **A reply on either channel stops the sequence** for that person. So do a bounce and a decline. Leads and their replies on both channels live together in **Leads**. To sync with a CRM, see [integrations](https://revnu.com/docs/integrations.md). ## Where do LinkedIn replies go? Replies show in two places in Revnu, and still in LinkedIn itself: - **Inbox**, on the **LinkedIn** tab, which lists your LinkedIn conversations. If teammates have connected their LinkedIn, pick whose account to read. - The lead's row on **Leads**, which shows the person as **Replied** and shows their latest messages when you open the row. When someone replies to a LinkedIn message from one of your sequences, Revnu tells you who replied and what they said, where you usually talk to it: iMessage, Slack or the dashboard chat. Then: - **A no or a "not now"**: Revnu updates the lead and stops there. - **"Stop messaging me"**: Revnu also adds them to your [block list](https://revnu.com/docs/exclude-contacts.md), so nobody contacts them again. - **Anything else**: Revnu puts the exact suggested reply in that same message. Say "send" and it sends. Say what to change and it rewrites. Nothing goes out until you say send. You can always answer yourself, in **Inbox** or in LinkedIn. Messages Revnu sent are marked **Sent by Revnu**. More on handling replies: [replies and booking calls](https://revnu.com/docs/replies.md). ## Will LinkedIn work for a consumer product? LinkedIn reaches people by job title and company, so it shines when you sell to businesses. For individual consumers, Revnu reaches them through these: - Posts on X, Reddit or Threads that you publish yourself. See [social posts](https://revnu.com/docs/social-posts.md). - Ads on your own X, Reddit or TikTok ad account. See [connect X Ads](https://revnu.com/docs/connect-x-ads.md), [Reddit Ads](https://revnu.com/docs/connect-reddit-ads.md) or [TikTok Ads](https://revnu.com/docs/connect-tiktok-ads.md). - Posts on your site that people find in search and AI answers. See [getting posts onto your site](https://revnu.com/docs/blog-setup-options.md). ## If it doesn't work | What you see | What to do | |---|---| | A lead shows Replied, but Revnu didn't tell you | Ask Revnu "any LinkedIn replies?". It reads your LinkedIn inbox, including conversations you started yourself, and tells you who replied | | Approve on a LinkedIn card fails in Claude or ChatGPT | Approve LinkedIn cards in **Review** in the dashboard, where they go out with one tap: revnu.com/dashboard/review | | You approved, but nothing went out | Approved invites go out within your daily limit and working hours, spread across the day. See [why approved invites don't all go out today](https://revnu.com/docs/linkedin-limits.md#why-didnt-all-my-approved-invites-go-out-today) | | The editor won't save your note | A connection note can be at most 300 characters, or 200 on a free LinkedIn account. Shorten it | | You can't find the sequence | It's on **Leads**: pick the campaign, then click the steps pill next to it | | You want to stop all LinkedIn sending now | Switch off **LinkedIn Sending** in **Settings > Agent**. It holds every LinkedIn send, sequence steps included, until a person switches it back on. Saying "pause" in chat holds every LinkedIn send too, until you resume | | LinkedIn says Paused on Connections | See [why LinkedIn sending stopped](https://revnu.com/docs/linkedin-paused.md) | ## Next step Know the pace before you approve a big list: [LinkedIn limits and account safety](https://revnu.com/docs/linkedin-limits.md). ## Frequently asked questions ### Where is my LinkedIn sequence? On the **Leads** page. Pick the campaign, then click the **Steps** pill next to it, for example **3 Steps**. The sequence opens in a window with its steps, and the **Recipients** view in its **•••** menu shows how far each person has got. ### I approved all the LinkedIn cards. Are they going out? Approving a **LinkedIn invite** or **LinkedIn message** card sends it right away, as long as it's a weekday between 9:00 and 18:00 in your time zone and today's limit isn't used up. Outside those, it's queued and goes out on its own when LinkedIn allows. Approving a sequence starts it, and its invites then go out a few a day. ### Why did a LinkedIn message I asked for go out without a card? Asking Revnu in chat to send it counts as your approval. To read it first, say so in the same message, for example "draft it, I want to approve it first". It then waits in Review as a single card. ### Can I approve LinkedIn cards from Claude or ChatGPT? LinkedIn invite and message cards are approved on the **Review** page in the dashboard, at revnu.com/dashboard/review, so you see each one before it goes. In Claude or ChatGPT the card shows no Approve button, and an approval through the API is refused. See [the MCP server](https://revnu.com/docs/mcp.md). ### Do LinkedIn steps in a sequence need approval one by one? No, not while **Invites and Messages** is on **Just Do It**, the default. You approve the sequence once and its steps send on their own. On **Ask Me First**, each step waits in Review with its exact text. ### How long can a LinkedIn connection note be? At most 300 characters on LinkedIn Premium and 200 on a free account. LinkedIn caps notes and gives free accounts a few a month, which is why Revnu sends invites without a note by default. ### Can Revnu run LinkedIn and email to the same person? Yes, in one sequence. The steps run in order, for example a connection request, then a message once they accept, then an email. A reply on either channel stops the rest for that person. ### Does the sequence stop when someone replies on LinkedIn? Yes. A reply on LinkedIn or by email stops the sequence for that person. Revnu tells you who replied and suggests an answer, which only sends when you say so. ### Can I change the LinkedIn message after I approved the sequence? Yes. Open the sequence from the **Steps** pill on **Leads**, click **Edit**, change the step and click **Save & Approve**. People already in it keep their place, and steps they haven't reached use the new wording. ### I'm worried about LinkedIn messages that don't sound like me. What can I control? Three things. Read every step of a sequence before you approve it, because on Just Do It approving it lets its steps send without asking again. Set **Invites and Messages** to Ask Me First in **Settings > Agent**, so every invite or message, sequence steps included, waits in Review with its exact text. Or switch off **LinkedIn Sending** for read-only mode, so Revnu reads but never sends. Sending is also paced: 5 invites a day in week one, rising to at most 17, and no more than 90 LinkedIn actions a day. See [LinkedIn limits and account safety](https://revnu.com/docs/linkedin-limits.md).