# GTM Plays You Can Run With Revnu > Proven go-to-market plays you can hand to Revnu in one message, from closed-deal lookalikes and competitor price increases to LinkedIn commenters, hiring signals and comparison pages. Each play has the steps, a copyable prompt and a way to run it every day or week. Canonical: https://revnu.com/docs/play-overview Last updated: 2026-11-08 A GTM play is a repeatable way to find the right buyers at the right moment and give them a reason to reply. Growth teams run these by hand with spreadsheets, five stitched-together tools and a lot of tabs. With Revnu, each one is a single message. Revnu finds the people, researches every company, writes every email, and runs it again tomorrow. ## The plays ### Turn what already works into more deals - [Closed-deal lookalikes](https://revnu.com/docs/play-closed-deal-lookalikes.md): find what was happening at your last customer the week they bought, then every company where the same thing is happening now. - [Former customers, new jobs](https://revnu.com/docs/play-champion-job-changes.md): reach people who used to work at your customers, now at a new company that fits. - [Your post engagers](https://revnu.com/docs/play-your-post-engagers.md): turn the people who react to your LinkedIn posts into warm conversations every week. ### Win buyers from competitors - [Competitor price increase](https://revnu.com/docs/play-competitor-price-increase.md): when a rival raises prices, reach their customers with exactly what switching takes. - [Competitor LinkedIn commenters](https://revnu.com/docs/play-competitor-linkedin-commenters.md): collect everyone commenting on competitor founders' posts and open with their comment. - [Unhappy competitor reviewers](https://revnu.com/docs/play-competitor-reviews.md): reach people who left a one or two star review, about the exact thing they complained about. - [Competitor ads](https://revnu.com/docs/play-competitor-ads.md): see the ads your competitors run and use what's working for them. - [Competitor outage or sunset](https://revnu.com/docs/play-competitor-outage-or-sunset.md): when a rival goes down, shuts a product or gets bought, reach the customers who now have to decide. - [Tech stack switch](https://revnu.com/docs/play-tech-stack-switch.md): catch companies the week they add or drop a tool. - [Insolvency notices](https://revnu.com/docs/play-insolvency-customers.md): when a supplier or competitor goes bust, reach the customers who need someone new. - [Alternative and comparison pages](https://revnu.com/docs/play-alternative-pages.md): rank for "[competitor] alternative" searches with honest pages, one a day. ### Catch buyers the moment they need you - [People asking for recommendations](https://revnu.com/docs/play-buying-intent-posts.md): find posts asking for a tool like yours on LinkedIn and Reddit, and answer first. - [Hiring signals](https://revnu.com/docs/play-hiring-signal.md): use job posts to find companies hiring for your problem and write from their own words. - [Fresh funding](https://revnu.com/docs/play-fresh-funding.md): reach companies that just raised, about the growth the round is meant to buy. - [Category influencer engagers](https://revnu.com/docs/play-influencer-engagers.md): mine the audiences of the experts your buyers follow, every day. - [Conference meetings](https://revnu.com/docs/play-event-attendees.md): book coffees with the people going to an event before you arrive. - [New executives](https://revnu.com/docs/play-new-exec-first-90-days.md): reach a new CRO, CMO or head of growth in their first 90 days. - [First sales hire](https://revnu.com/docs/play-first-sales-hire.md): reach founders posting their first sales or marketing job. - [Compliance hires](https://revnu.com/docs/play-compliance-hires.md): find companies hiring for SOC 2, ISO 27001 or HIPAA work. - [New locations](https://revnu.com/docs/play-new-locations.md): reach companies opening an office, site or new country. - [Product launches](https://revnu.com/docs/play-product-launches.md): reach founders the week they launch on Product Hunt, the app stores or GitHub. - [New advertisers](https://revnu.com/docs/play-new-advertisers.md): find companies that just started spending on ads, and write about the ads. - [New Shopify stores](https://revnu.com/docs/play-new-shopify-stores.md): reach brands that just launched a store or a new product range. - [Podcast guests](https://revnu.com/docs/play-podcast-guests.md): write to founders about the problem they just described on a podcast. - [Search traffic drops](https://revnu.com/docs/play-search-traffic-drops.md): find companies whose organic search traffic is falling, with the numbers. ### Find lists nobody else has - [Hidden public lists](https://revnu.com/docs/play-public-lists.md): turn member directories, exhibitor lists and contract awards into researched leads. - [Local businesses](https://revnu.com/docs/play-local-businesses.md): find every business of a type in your cities and write from their own reviews. ### Read the public record - [Owners ready to sell](https://revnu.com/docs/play-owners-ready-to-sell.md): find profitable owner-run companies with an owner near retirement and no successor, from filed accounts and the owners register. - [Growing companies from filed accounts](https://revnu.com/docs/play-filed-accounts-growth.md): find private companies whose turnover jumped, that took on new borrowing, or whose accounts are late. - [New companies](https://revnu.com/docs/play-new-companies.md): reach new businesses the week they register. - [Government contract winners](https://revnu.com/docs/play-government-contract-winners.md): reach companies that just won a public contract and now have to deliver it. - [Public tenders](https://revnu.com/docs/play-public-tenders.md): find open tenders you can win, with the buyer and deadline. - [Planning and permits](https://revnu.com/docs/play-planning-permits.md): find building projects from planning permissions and permits before they're tendered. - [Regulatory approvals](https://revnu.com/docs/play-regulatory-approvals.md): reach companies the week a regulator clears their product or registers their site. Every signal these plays use, and over 100 more, is in the [intent signals library](https://revnu.com/docs/intent-signals.md). ### Plays for your industry - [Add-on acquisitions](https://revnu.com/docs/play-add-on-acquisitions.md): for private equity, find owner-run companies that bolt onto your platform, checked on their filed accounts. - [Automation hiring](https://revnu.com/docs/play-automation-hiring.md): for robotics companies, find plants and warehouses hiring automation and controls engineers. - [Integrator partners](https://revnu.com/docs/play-integrator-partners.md): for robotics companies, recruit system integrators region by region. - [AI model launches](https://revnu.com/docs/play-ai-model-launches.md): for data labeling companies, reach AI teams the week they ship a model. - [Eval engineer hiring](https://revnu.com/docs/play-eval-engineer-hiring.md): for data labeling companies, find teams hiring evaluation and post-training engineers. ### Plays for sourcing AI data - [Legacy data archives](https://revnu.com/docs/play-legacy-data-archives.md): license decades of records from old, owner-run companies, checked on their filed accounts. - [Field crew data partners](https://revnu.com/docs/play-field-crew-data-partners.md): recruit small cleaning, removals and landscaping firms to film robot training data. - [Footage libraries](https://revnu.com/docs/play-footage-library-licensing.md): license raw footage from production houses and local broadcasters. - [Broadcast audio archives](https://revnu.com/docs/play-broadcast-audio-archives.md): license recorded speech from radio stations, by language and accent. - [Imaging data partners](https://revnu.com/docs/play-imaging-data-partners.md): partner with independent imaging centers on de-identified scans. - [Drone imagery libraries](https://revnu.com/docs/play-drone-imagery-libraries.md): license past captures from survey and aerial mapping firms. ![The Workflows page listing running plays, each with its steps, how many need approval, and when it runs next](https://revnu.com/docs/screens/workflows-list.webp) ## How every play works 1. **You describe the play in one message.** Each page has a prompt you can copy and fill in. 2. **Revnu does the research.** Revnu's research engine finds the companies and people, and checks every one against your buyer in **Settings > Memory**. 3. **Every lead comes with its reason.** The evidence sits on each lead's **Signals** tab on **Leads**, so you can check why it fits. 4. **You approve the first sequence.** Nothing sends until you say yes in **Review**. After that, Revnu keeps going inside the approvals you set. See [approvals](https://revnu.com/docs/approvals.md). 5. **It runs on a schedule.** Turn any play into a [workflow](https://revnu.com/docs/recurring-work.md) and fresh leads arrive every day or week. Try the first play now: > We just closed a deal with [customer company]. They bought because [why]. Find what was happening at their company the week they signed, then find 25 companies in the same industry with the same thing happening now and write to them. [Try this in Revnu](https://revnu.com/sign-up?prompt=We%20just%20closed%20a%20deal%20with%20%5Bcustomer%20company%5D.%20They%20bought%20because%20%5Bwhy%5D.%20Find%20what%20was%20happening%20at%20their%20company%20the%20week%20they%20signed%2C%20then%20find%2025%20companies%20in%20the%20same%20industry%20with%20the%20same%20thing%20happening%20now%20and%20write%20to%20them.) ## Stack the plays Plays get stronger together. Run [hiring signals](https://revnu.com/docs/play-hiring-signal.md) and [fresh funding](https://revnu.com/docs/play-fresh-funding.md) in one search for companies that just raised and are hiring for your problem. Pair [competitor commenters](https://revnu.com/docs/play-competitor-linkedin-commenters.md) with [your post engagers](https://revnu.com/docs/play-your-post-engagers.md) for a daily feed of warm LinkedIn leads. Add [comparison pages](https://revnu.com/docs/play-alternative-pages.md) so the buyers you email find you on Google too. ## Related [Intent signals library](https://revnu.com/docs/intent-signals.md), [find leads by buying signal](https://revnu.com/docs/uc-buying-signals.md), [book demos with cold email](https://revnu.com/docs/uc-cold-email.md), [sequences](https://revnu.com/docs/sequences.md) and [recurring work with workflows](https://revnu.com/docs/recurring-work.md). ## Frequently asked questions ### What is a GTM play? A repeatable recipe for finding buyers at the right moment and giving them a reason to reply: a trigger to watch for, a way to find the people, and a message built on that trigger. "Companies that just raised and are hiring sales reps" is a play. So is "everyone who commented on a competitor's post this week". ### Which play should I start with? Start with [closed-deal lookalikes](https://revnu.com/docs/play-closed-deal-lookalikes.md) if you have a few customers, because it builds on proof you already have. If you're brand new, start with [people asking for recommendations](https://revnu.com/docs/play-buying-intent-posts.md) or [hiring signals](https://revnu.com/docs/play-hiring-signal.md), which find buyers who need you today. ### Can I run more than one play at once? Yes. Each play becomes its own campaign on **Leads**, with its own sequence, so you can see which play gets the most replies. Ask Revnu "which campaign is working best?" at any time. ### Do I need to connect anything first? Connect a mailbox to send from in **Connections**. Plays with LinkedIn messages also need your LinkedIn connected. Finding and researching leads works straight away. ### Do the plays run on their own? Yes, once you turn them into workflows. Revnu runs each one on its schedule, adds fresh leads, and sends inside the approvals you set. You can pause any workflow from **Workflows**.