Connect Microsoft Ads
Connect Microsoft Advertising (Bing) so Revnu can build Search, Performance Max, Audience and Shopping campaigns for your approval, or copy a Google Search campaign across. What Revnu builds on Microsoft, and what to do when no ad account shows up.
You connect Microsoft Ads from Connections. Revnu builds four kinds of Microsoft campaign:
| Kind | What Revnu builds |
|---|---|
| Search | Keywords, negative keywords and responsive search ads. Copilot and Microsoft's partner placements come with Search automatically. |
| Performance Max | Headlines, descriptions and images that Microsoft serves across Search, the Microsoft Audience Network and Copilot. |
| Audience | Image ads on the Microsoft Audience Network, such as MSN, Outlook and Edge. |
| Shopping | Product ads from your Microsoft Merchant Center store. Your store and its product feed live in Merchant Center, where you set them up once. |
When Google Ads is connected too, Revnu picks Microsoft Search keywords using Google's keyword data, so the new campaigns are modelled on what people search for on Google.
Copy a Google Search campaign. Ask, for example, "copy my Google brand campaign to Microsoft". Revnu reads the Google campaign and shows you the Microsoft version it would build, with notes on anything that didn't carry over, such as a location Microsoft doesn't have. Nothing is created until you say yes, and the copy starts paused like any other campaign. This works for Google Search campaigns.
On a Search campaign, Revnu can also bid more or less for people Microsoft matches to a LinkedIn company, industry or job function, or exclude them. Ask for it in chat, for example "bid 50% more for people in finance roles". Ads still show to everyone else. It works on campaigns you built in Microsoft too, as do negative keywords.
Images for Performance Max and Audience campaigns can be up to 5 MB each.
Connecting never launches an ad or spends money. Campaigns start paused and wait for your approval.
Before you start
Have a Microsoft Advertising account with a payment method, set up with your own login.
Sign in with the Microsoft user that has access to that account, using a login that sees 200 ad accounts or fewer.
Before launch, Revnu needs an outcome set up in Ads > Revnu Tag. See set up outcomes.
How do I connect Microsoft Ads?
Open Connections
In the dashboard, open Connections and find the Advertise group.
Press Connect on Microsoft Ads
Press Connect on the Microsoft Ads row.
Sign in to Microsoft
Sign in with the Microsoft user that has access to your ad account, and allow access.
Wait while Revnu looks for your accounts
Back on Connections, the row says "Microsoft is connected. Revnu is looking for your ad accounts." while it checks.
Choose the ad account
If Revnu finds one active account, it uses it. If it finds several, press Choose Account and pick one. The row then says Using and the account name.
What you'll see once it's connected
The row says Using and the account name.
Revnu creates its own offline conversion goal in your account so Microsoft can bid on your results. Microsoft starts accepting results on a new goal after about two hours, so the very first result on a fresh account can arrive a little later.
After you approve a launch, Microsoft reviews new ads, usually within one business day. Under review is a normal step.
Revnu can read reports on every campaign in the account, including ones you built yourself: which searches you paid for, keyword quality, and results by device and location.
Note
Once you approve a launch, Microsoft bills the payment method on your ad account. Your Monthly Ads Budget caps what Revnu spends across every channel.
If it doesn't work
| What you see | What to do |
|---|---|
| "Microsoft is connected, but this login has no ad accounts yet." | Create the account in Microsoft Advertising, or reconnect with a user who has access to it |
| The row stays on "looking for your ad accounts" | Refresh the page after a minute. If it doesn't settle, reconnect |
| An account doesn't appear in the list | Revnu lists the active accounts, the ones Microsoft lets run campaigns. Reactivate or finish the account in Microsoft Advertising, then reconnect |
| "The connection expired." | Press Reconnect on the row |
Next step
Frequently Asked Questions
Does Revnu run Bing Shopping or Performance Max campaigns?
Yes. Revnu builds Search, Performance Max, Audience and Shopping campaigns on Microsoft Advertising, all paused until you approve. Shopping needs a Microsoft Merchant Center store with your products already loaded.
Can Revnu copy my Google Ads campaigns to Microsoft?
Yes, for Google Search campaigns. Revnu reads the Google campaign, shows you the Microsoft plan and anything that didn't carry over, and builds it paused once you say yes.
Why is my new Microsoft campaign "under review"?
Microsoft reviews new ads after launch, usually within one business day. Revnu passes on any disapproval in Microsoft's own words.
Who pays for Microsoft Ads?
You do. Microsoft bills the payment method on your ad account. See ad budgets and who pays.
Can Revnu read the Microsoft campaigns I already run?
Yes. It reads every campaign in the account and can tell you which searches wasted money. In campaigns you built, it changes only what you ask for: negative keywords and LinkedIn profile bid adjustments.
Is there a minimum budget for Microsoft Ads?
Revnu's own minimum is a Monthly Ads Budget of 50 in your account's currency, and that's the floor for Microsoft. Every channel's floor is in ad budgets.