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GTM Plays You Can Run With Revnu

Proven go-to-market plays you can hand to Revnu in one message, from closed-deal lookalikes and competitor price increases to LinkedIn commenters, hiring signals and comparison pages. Each play has the steps, a copyable prompt and a way to run it every day or week.

A GTM play is a repeatable way to find the right buyers at the right moment and give them a reason to reply. Growth teams run these by hand with spreadsheets, five stitched-together tools and a lot of tabs. With Revnu, each one is a single message. Revnu finds the people, researches every company, writes every email, and runs it again tomorrow.

The plays

Turn what already works into more deals

  • Closed-deal lookalikes: find what was happening at your last customer the week they bought, then every company where the same thing is happening now.

  • Former customers, new jobs: reach people who used to work at your customers, now at a new company that fits.

  • Your post engagers: turn the people who react to your LinkedIn posts into warm conversations every week.

Win buyers from competitors

Catch buyers the moment they need you

Find lists nobody else has

  • Hidden public lists: turn member directories, exhibitor lists and contract awards into researched leads.

  • Local businesses: find every business of a type in your cities and write from their own reviews.

Read the public record

Every signal these plays use, and over 100 more, is in the intent signals library.

Plays for your industry

  • Add-on acquisitions: for private equity, find owner-run companies that bolt onto your platform, checked on their filed accounts.

  • Automation hiring: for robotics companies, find plants and warehouses hiring automation and controls engineers.

  • Integrator partners: for robotics companies, recruit system integrators region by region.

  • AI model launches: for data labeling companies, reach AI teams the week they ship a model.

  • Eval engineer hiring: for data labeling companies, find teams hiring evaluation and post-training engineers.

Plays for sourcing AI data

How every play works

  1. You describe the play in one message. Each page has a prompt you can copy and fill in.

  2. Revnu does the research. Revnu's research engine finds the companies and people, and checks every one against your buyer in Settings > Memory.

  3. Every lead comes with its reason. The evidence sits on each lead's Signals tab on Leads, so you can check why it fits.

  4. You approve the first sequence. Nothing sends until you say yes in Review. After that, Revnu keeps going inside the approvals you set. See approvals.

  5. It runs on a schedule. Turn any play into a workflow and fresh leads arrive every day or week.

Try the first play now:

We just closed a deal with [customer company]. They bought because [why]. Find what was happening at their company the week they signed, then find 25 companies in the same industry with the same thing happening now and write to them.

Try this in Revnu

Stack the plays

Plays get stronger together. Run hiring signals and fresh funding in one search for companies that just raised and are hiring for your problem. Pair competitor commenters with your post engagers for a daily feed of warm LinkedIn leads. Add comparison pages so the buyers you email find you on Google too.

Related

The Intent Signals Library: Every Buying Signal Revnu Can FindEvery intent signal Revnu can find, grouped by type: hiring, new leaders, funding, filed company accounts, public contracts and tenders, permits and licences, technology changes, launches, competitors, conversations, ads, search, local businesses and verticals. Each one says why it means buying intent and gives an ask you can copy.What Buying Signals Can Revnu Find Leads By?Example requests for finding leads by buying signal with Revnu. Target companies that are hiring, just raised money, run a certain tool, or have people posting about your problem, then stack signals to find buyers who need you this week. Every signal comes with evidence you can check.How Do I Book Demos With Cold Email?A step-by-step recipe for booking demos with cold email in Revnu. Tell it who buys, connect Gmail or Outlook, give it your booking link and approve the first sequence. What to send Revnu, what you approve, what you'll see and when replies arrive.Sequences: Steps, Follow-Ups and ApprovalWhere your email sequences live on Leads, how steps, follow-ups and waits work, what the fields in your copy mean, what one approval covers and when Revnu asks again, who the emails come from, and how to make them sound like you.Recurring Work With WorkflowsPut your growth on autopilot with Workflows. Describe the work once, such as fresh leads every Monday or a blog post every weekday, and Revnu runs it on schedule.

Frequently Asked Questions

What is a GTM play?

A repeatable recipe for finding buyers at the right moment and giving them a reason to reply: a trigger to watch for, a way to find the people, and a message built on that trigger. "Companies that just raised and are hiring sales reps" is a play. So is "everyone who commented on a competitor's post this week".

Which play should I start with?

Start with closed-deal lookalikes if you have a few customers, because it builds on proof you already have. If you're brand new, start with people asking for recommendations or hiring signals, which find buyers who need you today.

Can I run more than one play at once?

Yes. Each play becomes its own campaign on Leads, with its own sequence, so you can see which play gets the most replies. Ask Revnu "which campaign is working best?" at any time.

Do I need to connect anything first?

Connect a mailbox to send from in Connections. Plays with LinkedIn messages also need your LinkedIn connected. Finding and researching leads works straight away.

Do the plays run on their own?

Yes, once you turn them into workflows. Revnu runs each one on its schedule, adds fresh leads, and sends inside the approvals you set. You can pause any workflow from Workflows.