How Revnu Runs and Judges Your Ads

Revnu runs your ads on Google, Meta, LinkedIn, Reddit, X, Microsoft and TikTok, as the same growth hire that runs your outbound and SEO. One agent, one shared brain. If a topic ranks, ads pick it up. If a cold email gets replies, it becomes next week's blog.

Revnu writes your ads, makes the images, builds each campaign paused in your own ad account and launches it when you approve. It judges every ad on the result you chose, such as a booked call or a trial start, not on clicks. It never spends past your monthly cap, pauses an ad that is burning money as soon as the numbers show it, and reports what moved every morning.

Which channels and formats does Revnu run?

Revnu writes the copy and makes on-brand images. Each channel connects from Connections > Advertise, and each has a setup page: Google, Microsoft, LinkedIn, X, Reddit, TikTok and Meta.

Does Revnu run display, YouTube or video ads?

Revnu makes images, writes copy and runs video you already have. Google campaigns also reach YouTube and display:

• Google display and YouTube. Performance Max and Demand Gen run on Google's own inventory: YouTube, Discover, Gmail and the Display network. On Performance Max, Google decides where each ad shows, and may make a simple video from your images itself.

• Google Shopping. If a Merchant Center account is linked to your Google Ads account, a Performance Max campaign can show all your products from its feed as Shopping ads, with price and image.

• Microsoft Audience Network. Microsoft Performance Max and Audience campaigns show image ads on MSN, Outlook and Edge.

• A YouTube video you already own. Revnu runs it as a Demand Gen video campaign.

• TikTok. Revnu runs a video from your TikTok ad account, one you send a link to, or a creator's post you hold a Spark Ads code for.

• Meta. Revnu runs a video from your Meta ad account's library, or one you send it in chat, on Facebook and Instagram.

• Where it buys. Revnu buys on the seven channels in the table above, rather than third-party programmatic, regional or app-install networks.

How does Revnu target my ads?

Each platform targets differently, and Revnu uses what each one offers. Values always come from the platform's own lists, never guesses.

Search ads show when someone types a query that matches, so they fit buyers who are looking for a fix right now. The other channels put your ad in front of people who fit a profile but aren't searching.

Which countries can my ads target?

Any country, region or city in the platform's own location list.

• Google campaigns can target any location in Google's list, which covers most countries, including India.

• Microsoft campaigns use Microsoft's own location list. Ask Revnu to look up a place before you plan around it.

• LinkedIn and X target whole countries.

Revnu buys on the platforms in the table above. Your ad account's currency is whatever you set up with the platform, and Revnu converts it for your monthly budget. See ad budgets.

How does Revnu test ads?

1. You approve a learning budget once: a total, a daily maximum and a length in days. See ad budgets.

2. Inside it, Revnu runs tests. Each test tries a genuinely different idea: a different buyer, problem, offer, format, search intent, landing page or channel. A new headline on the same idea doesn't count as a new test.

3. The idea with the best evidence gets most of the money. New ideas keep getting enough to learn.

4. When a test loses, Revnu retires it and starts a replacement the same day, inside the same budget. If Ad Tests is set to Ask Me First, it prepares the replacement paused and asks. On Pro, Ask Me First is the starting setting.

Revnu checks each test's budget before it builds, and suggests fewer, better-funded tests when a run is too short to reach your result.

Revnu sends ads to pages you already have. With GitHub connected, it can open a pull request that improves a page's copy for you to review.

What does Revnu judge my ads on?

On your first outcome, the result you set up first in Ads > Revnu Tag: a purchase, a trial start or a booked call. Real results decide, not clicks or click rates. See set up outcomes.

If your outcome is rare, such as a purchase on a free-trial product, results take a while to show. Revnu will suggest counting sign-ups or trial starts first. You approve that change.

Each platform also learns on its own clock. Google, Reddit and TikTok can stay in learning for weeks when results are rare. Revnu tells you before you approve, and judges once the data is solid.

When does Revnu pause a losing ad?

For a campaign that isn't part of a test, Revnu pauses it on its own once the evidence is clear, allowing for how long your outcome usually takes, and tells you the numbers. There's no fixed waiting period: a sign-up shows up within minutes, while a booked call can take days.

Ads in a test stop through the test's own review, all together, never one at a time.

Revnu sends you what it paused and the numbers, and a reply resumes it. Resuming, relaunching and deleting stay with you. You can pause any campaign yourself at any time from Ads.

If tracking breaks or an ad is rejected, Revnu tells you what to fix, and may pause the campaign so no money goes out until results are measurable again.

Why didn't Revnu pause my ads sooner?

Revnu gives every ad a fair chance first, and with a rare outcome that takes money. Four TikTok ads at USD 20 a day each, TikTok's minimum, chasing a Purchase can spend a few hundred dollars before no purchase clearly means a losing ad rather than a slow one.

Can I swap in my own creative?

Yes. Attach the image in chat and say which campaign it's for. Revnu uses your image unchanged on LinkedIn, X, Reddit and Meta.

• X. Revnu adds ads to a paused campaign. Every ad shares the campaign's budget, so each extra ad gets less of it; Revnu weighs that when it suggests how many to run. For a live X campaign, Revnu builds the new ad in a separate paused campaign, and launching that waits for your approval like any launch.

• Reddit. Each of your images becomes its own campaign.

• TikTok. Send a video link or a creator's Spark Ads code instead.

A swap never changes the budget. Adding or replacing an ad keeps the campaign's budget as it was. A new campaign, and any change to a budget, always waits for your approval.

Replace one ad in an X campaign

To swap an ad out rather than add one, the new ad takes the old one's place.

1. 1

   Pause the campaign

   Revnu swaps ads in a paused campaign. Pause it first, or ask Revnu to build the new ad in a separate paused campaign instead.

2. 2

   Say which ad goes

   Name it in chat, for example "replace Static 3 with this image".

3. 3

   Let Revnu make the swap

   The new ad goes in and the old one is taken off X. Targeting, landing page and budget stay as they were.

4. 4

   Approve the relaunch

   Launching again waits for you, like any launch.

How does Revnu pick which ad to replace?

You choose. If you don't name one, Revnu suggests one, based on early numbers such as click rate when no ad has a result yet. Treat that as a suggestion, and name a different ad if you prefer.

That doesn't change how Revnu judges ads. Clicks never decide whether a campaign is paused, kept or given more money. Those calls rest on your outcome. Picking which ad makes room in a full campaign is a different, smaller choice, and it's yours.

Can Revnu tell me which of my own campaigns to scale or cut?

Yes, in chat. Ask, for example, "which of my Google campaigns should I scale or cut?". Revnu reads every campaign in your Google Ads account, including ones you built before Revnu, and gives one call per campaign: cut, keep or push, with the number behind it and how sure it is. It judges them on Google's own conversions.

The verdict is a chat message. When Revnu proposes a change, such as search terms to block, a card named after that change appears in Review.

Revnu changes nothing until you say yes. It pauses one of your Google campaigns on request, and you turn it back on from Google Ads. On Microsoft and Reddit it reads your own campaigns' numbers and breakdowns too. The full answer is in review the Google Ads campaigns you already run.

Ads > Analytics shows the campaigns Revnu runs, and chat covers your own. See read your ads results.

Can I make Google Ads my first channel instead of blog posts?

Yes. Tell Revnu, for example "start with Google Ads, not the blog". It works on the channel you ask for. In its first reply it writes the ads, asks you to connect your ad account and suggests a starting test budget. Three steps get you to the first paused campaign:

1. Connect Google Ads.

2. Set up your outcome in Ads > Revnu Tag.

3. Set your Monthly Ads Budget and approve the draft.

Ads Revnu writes before you connect

Revnu shows you ads before anything is connected. It sends finished ads in chat, and saves them on Ads > Campaigns as Draft rows with their image and copy. Click a draft to preview its image and copy.

Each draft row has the same switch as a live campaign:

• Channel not connected. Flipping it asks you to connect that channel first.

• Channel connected. Flipping it asks for a daily budget, then Revnu builds that ad with its own image and copy and turns it on. Flipping the switch is your approval to launch, and your monthly limit still applies. With no Monthly Ads Budget set, it asks you to set one first. If the channel needs something first, it says what.

Questions about what Revnu runs

Does Revnu run app-install ads?

Revnu grows apps with ads that send people to your web sign-up or landing page, and counts each sign-up as your outcome, rather than running app-install campaigns.

Can an agency run ads for several clients through Revnu?

Yes, with one Revnu account per client. Each Revnu account is one business, with its own plan, its own ad account connections and its own monthly ads budget, so each client's data stays separate. See can an agency use Revnu for clients.