Connect Reddit Ads

Your Reddit ad account runs on your own Reddit login and card. Reddit has you do the first four steps below in Reddit Ads, and each takes a few minutes. Then you connect and Revnu does the rest.

How do I go from no account to live Reddit ads?

1. 1

   Create a Reddit Ads account

   Sign up at ads.reddit.com under your own Reddit Business. Revnu runs ads from the accounts your Business owns, rather than ones shared in from elsewhere.

2. 2

   Add a payment method

   Add a card in Reddit Ads. Ads launch once Reddit approves it.

3. 3

   Create an advertiser profile

   Create one in Reddit Ads.

4. 4

   Create a Reddit Pixel

   Create it in Reddit's Events Manager. Revnu links it to your results from then on.

5. 5

   Connect Reddit Ads to Revnu

   In Connections, find the Advertise group and press Connect on Reddit Ads. Sign in and allow access. If your Business owns several ad accounts, press Choose Account and pick one.

   Enlarge

6. 6

   Set up your outcome

   In Ads > Revnu Tag, set up the result you want, such as a sign-up or a trial start. Reddit needs to know what counts as a result before Revnu can save any ad, so do this before anything else in Revnu. Revnu links your Reddit Pixel to it, so Reddit hears about each confirmed result from Revnu's servers. If the account has several Pixels, the row asks which one to use. See set up outcomes.

7. 7

   Set a monthly ads budget

   On Ads, set one Monthly Ads Budget for every channel. See ad budgets.

8. 8

   Approve the first ads

   Revnu picks the subreddits and interests, writes the post headline, makes the image and builds each ad as a paused conversions campaign in your account. Launching, and the money behind it, waits for your yes.

What you'll see once it's live

• Reddit only optimises for a Pixel event its Pixel has already recorded. On a new account the first tests bid for clicks. Once the first result has reached Reddit, Revnu offers a fresh draft that bids for your result.

• Reddit needs about 20 results to leave its learning phase. If your result is rare, such as a booked demo, expect weeks in learning. That's normal. Revnu judges each ad on real spend and changes budgets gradually so learning isn't reset.

• Revnu reads which subreddits and interests spent without converting, and can narrow or widen the audience on your request.

Reddit says my payment method isn't approved

Reddit hasn't accepted the card on your ad account yet. This is Reddit's check, and the fix takes a minute in Reddit Ads:

1. Open ads.reddit.com and go to your account's billing settings.

2. Finish any verification Reddit asks for, or remove the card and add it again.

3. Tell Revnu when it's done.

Revnu keeps building paused drafts meanwhile, and passes on Reddit's own reason if Reddit holds a launch. Reddit's help centre has the detail of its card checks.

If it doesn't work