How Do I Find Leads in a Niche Market?

Describe your buyer in one message, as narrowly as you can. Revnu searches business data, reads each company's own site to check it fits, finds the right person and a checked work email, and saves every lead to Leads with the reason it fits.

What you need

• A plain-words description of who buys: the kind of company, its size, the place, the job title you want, and any sign that a company needs you now.

• Two or three example customers, if you have them.

• A list of companies to leave out, such as current customers and competitors.

• Optionally, a link to a public directory or members page that lists your niche.

Revnu finds businesses and the people who work at them, and reaches the public through ads and search posts.

For private and owner-run firms, Revnu reads public company registries such as Companies House, and the accounts filed there, scanned PDFs included, so it can qualify on turnover, profit, net assets, ownership, owner age and succession, and save each as a column. See filed accounts and ownership.

Step by step

1. 1

   Check what Revnu already knows

   Open Settings > Memory and find the Who We Sell To section. The Find New Leads button on Leads searches from what's written there. If it's vague, sharpen it and press Save. For a one-off search, describe the buyer in chat instead.

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2. 2

   Describe the buyer

   Say the kind of company in words, not codes. Some asks that work:

   find uk freight forwarders with 5 to 50 staff that handle air cargo. i want the owner or managing director. leave out the big global forwarders

   find dental groups in texas with three or more locations. the person who runs operations

   same as last week's batch, but skip anyone in germany

   find owner-run uk engineering firms with 20 to 200 staff, no borrowings in their filed accounts and a founder over 60. the owner's email and phone

   find warehouse operators in the midlands that are hiring automation engineers or opening a new site. the head of operations and an engineering manager

   find ai startups that raised a seed or series a this year and are hiring ml engineers for computer vision. the head of ml

   Add a signal if you know one, such as "prefer companies hiring a head of sales" or "raised money in the last year". Revnu reads industry codes such as SIC or NAICS as hints, not filters.

3. 3

   Block who you don't want

   Attach your customer list in the same message and say "add every company in this file to my block list". Or press Add Entries on the Block List in Settings > Agent and paste their domains. Revnu won't save anyone on it as a lead. See keep people off your outreach.

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4. 4

   Let it run

   Revnu says what it's searching for and saves the first five leads within minutes. Ten or more companies run in the background while you keep chatting. To check progress, ask "how far along is the freight forwarders list?"

5. 5

   Read the first leads

   Open Leads and pick the campaign from the dropdown at the top left (it says All Leads until you pick one). Open a few leads and read why each one fits on their Signals tab. See what's on a lead.

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   If they're off, say so in one line:

   • "too many big companies. keep it under 50 staff"

   • "these are agencies, not in-house teams. drop them"

   Mark any lead you don't want as Not a Fit from its status menu, and Revnu won't contact it.

6. 6

   Decide what happens next

   Finding leads sends nothing. To reach them, approve a sequence. Your first sequence always waits for your yes. The recipe is book demos with cold email.

Feed it a directory, if your niche has one

Paste the link to a public directory, member list or association page:

this is our trade association's members page. add every freight forwarder on it to leads

Revnu reads the page, then finds each company's website, the right person and an email in the background. If the page needs your login, Revnu hands that step to you. You can also export the list and upload the file.

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What to expect, and when

• Within minutes: the first five leads.

• In the background: the rest of a long list. Revnu tells you when it's done. Bigger lists take longer.

• A shorter list for small firms. The owner of a five-person firm often has no listed work email, so Revnu keeps only the firms it can reach.

• Some leads declined. If no personal address passes the check, Revnu may use the company's public contact address or marks the lead Declined with the reason. Declined leads are on the Declined tab, not All.

If it doesn't work